Circular Economy

Begin with the End in Mind

Begin with the end in mind. What is the essence of our product? Can we design more circular? Use renewable materials. Sustainably produced in land- or seascapes, or as ‘waste’ from other product lines.

It is heartwarming to see designers, entrepreneurs, policy makers embrace the concept of the circular economy. Why did we not think of this sooner? No matter – we are thinking of it now.

Global thought leader on the circular economy: