Begin with the end in mind. What is the essence of our product? Can we design more circular? Use renewable materials. Sustainably produced in land- or seascapes, or as ‘waste’ from other product lines.
It is heartwarming to see designers, entrepreneurs, policy makers embrace the concept of the circular economy. Why did we not think of this sooner? No matter – we are thinking of it now.
Global thought leader on the circular economy: https://www.ellenmacarthurfoundation.org/circular-economy